Born in Phoenix, Sterling is a published poet and songwriter who has written music scores for film as well as stage productions. He began playing the violin at age three and was the winner of the Phoenix Symphony's Young Persons' Musical Talent Auditions in 1968, was a member of the Phoenix Symphonette, The Phoenix Symphony Youth Orchestra, and the Phoenix Boys Choir.
Sterling has been on the air in Phoenix since 1985 when he joined KHEP-FM and was the morning music host. With KHEP-FM ceasing operations, he moved to KONCert 106 where he hosted the morning programs and was program director. Since 1995 Sterling has led the on-air staff of the valley's classical companion, KBAQ.
Among the awards to his credit are the RAMP Radio Award, the American Song Festival and recognition by various arts groups. Sterling hosted The Phoenix Symphony broadcasts for many years, as well as Southwest Season Ticket.
Sterling and his wife Jeannie live in central Phoenix and have five children.
Read a profile of Sterling Beeaff which appeared in Wavelength Magazine.