Sterling is an established member of the Phoenix Arts community. He has been on the air in Phoenix since 1985 when he joined KHEP-FM as the morning music host. When KHEP-FM ceased operations, he moved to KONCert 106 where he was program director and also hosted the morning programs. Since 1995, Sterling has led the on-air staff of classical 89.5FM, KBACH. For many years Sterling hosted The Phoenix Symphony broadcasts as well as Southwest Season Ticket. He often interviews nationally recognized classical artists when they come to perform in the Valley and keeps listeners well-informed about upcoming arts events in the Phoenix area.
Born in Phoenix, Sterling is a published poet and songwriter who has written music scores for the film as well as stage productions. He began playing the violin at age three and was the winner of the Phoenix Symphony's Young Persons' Musical Talent Auditions in 1968. As a boy, Sterling was a member of the Phoenix Symphonette, The Phoenix Symphony Youth Orchestra, and the Phoenix Boys Choir.
He has been honored by various Phoenix area arts groups, the American Song Festival, has received the RAMP Radio Award. Sterling and his wife Jeannie live in central Phoenix and have five children.